The Brief
Showcase some of Disney’s hottest summer content in a fresh and engaging way, tailored for high-traffic travel environments. The campaign will run across a range of travel-based placements, including airports and train stations.
The Concept
I leaned into the travel theme by designing a distinctly on-brand blue suitcase covered in sticker-style title treatments, each representing upcoming summer content. Although it was a risk to move away from using talent-led imagery, the approach ultimately paid off, contributing to a highly successful campaign.
