The Brief
After a successful first launch of Disney+, the next phase was to launch in over 40 new countries across EMEA. We needed a campaign that built excitement and showcased some of the most premium Disney+ content.
The Concept
I framed the characters within the “+” device, with each one bursting out of it to suggest that they had finally arrived in their country. To reinforce each IP visually, I used stock imagery to build out the world around the “+” - for example, incorporating ice elements around Elsa to create a stronger connection to the character and her universe.
Disney+ Summer Campaign
The Brief
Showcase some of Disney’s hottest summer content in a fresh and engaging way, tailored for high-traffic travel environments. The campaign will run across a range of travel-based placements, including airports and train stations.
The Concept
I leaned into the travel theme by designing a distinctly on-brand blue suitcase covered in sticker-style title treatments, each representing upcoming summer content. Although it was a risk to move away from using talent-led imagery, the approach ultimately paid off, contributing to a highly successful campaign.
