The Brief
Position Disney+ as the home of FX, bringing together its incredible catalogue of premium, award-winning series under one roof. The creative should feel elevated and cinematic, led by striking talent imagery that reflects the quality and prestige of the FX brand.
The Concept
By introducing a carousel device, each title is given its own dedicated space while still feeling part of a much larger collection. The tiles extend beyond the edge of the frame, creating the impression of an endless catalogue of premium content waiting to be explored.
The concept was designed with motion in mind, allowing the carousel to continuously scroll through each incredible title and bring the creative to life. This approach also translates seamlessly to social, where the same device becomes swipeable carousel posts, creating a consistent experience across platforms.
