The Brief
Create a key art with a talent led visual approach that will drive recognition & Disney+ exclusivity.
This should be a warm and intimate portrait of Coleen and Wayne Rooney during a pivotal year of change.
As Coleen rises as a brand and cultural force and Wayne faces the next chapter of his career and parenthood, the couple navigate life at a crossroads — balancing ambition, identity, and the responsibility of making the right choices for their future and their family.
As Coleen rises as a brand and cultural force and Wayne faces the next chapter of his career and parenthood, the couple navigate life at a crossroads — balancing ambition, identity, and the responsibility of making the right choices for their future and their family.
I led the creation and development of this project from start to finish, from illustrating the initial scamps and art directing the photoshoot, through to retouching, final artwork and delivery.
The implementation of this project involved reviewing the various platforms and placements where the artwork would appear, ensuring the assets were flexible and could be easily adapted to suit each space. This also included creating a comprehensive style guide to help designers use the artwork efficiently and consistently, while providing clear guidance for developing additional marketing materials.
Behind the scenes
