With the launch of Shōgun on the horizon, I was briefed by the in-house PR team to create a suite of branded assets supporting the press and influencer campaign. Spanning 12 days, the event featured three curated experiences — a traditional tea ceremony, a calligraphy workshop, and an omakase dinner — before culminating in a nine-day social press trip to Japan.
Japan Press Trip Itinerary
Every element was designed to honour authenticity and storytelling, with bespoke printed materials crafted to enhance the experience—from elegant menus to huge gold-foiled wall wraps encapsulating the guests in this immersive experience, while ensuring a visually cohesive and culturally respectful event.
Omakase Dinner
The Roji
The Roji
Tea Ceremony
Prince Akatoki
Calligraphy Workshop
Prince Akatoki
