Streaming Home of Marvel
Disney+ has so many incredible brands under their umbrella, we decided to celebrate each brand with a 'Home of...." campaign. We created bespoke artwork for Marvel, Star Wars and Pixar Originals. I took lead on the Marvel creative. I created this concept which showed thin slices of each characters reflected personalities.
In-Service Collection Artwork
In 2021, the UK Disney+ leadership team challenged the designers to create a new in-service collection, I pitched 'The Anti-Hero Collection'. Disney is renowned for its Heroes and Villains, but what about its 'Anti-Heroes'? My idea was to celebrate these special group of characters, using a playing card mechanism to ensure I kept them in their contained worlds. These concepts were shown to the global team, who in turn granted us creative freedom to design bespoke artwork for future in-service collections such as 'Music', 'Made in the UK' and 'More Entertainment'.
Catch-Up Campaigns
In preparation for Ant-Man and the Wasp: Quantumania releasing in cinema we saw an opportunity to utilise the first two movies on Disney+ to create a 'catch up' campaign. I designed bespoke artwork showcasing the two titles.
The same with Mandalorian. Series 3 was looming on the horizon so Disney+ had the task of directing new and returning users to catch-up and watch what we called 'The Story so Far', this included The Mandalorian S1 & 2 and The Book of Boba Fett.
