In early 2026, Disney+ acquired the UEFA Women’s Champions League. We faced a familiar challenge: how do we build a strong connection between Disney+ and live sport?
Much like our award-winning ‘THIS is Disney+’ campaign, the juxtaposition approach proved to be the strongest creative route, testing exceptionally well with audiences. The challenge this time was evolving the idea to work within the platform’s updated branding system, while retaining the simplicity and impact that made the original concept so successful.
The emotive combination of iconic Disney IP and women’s football worked particularly well in our AV spot, allowing the Disney characters themselves to do the heavy lifting when it came to brand attribution. The result was a simple but powerful way of communicating that Disney+ is now home to live sport, without losing what makes the brand recognisably Disney.
